Government notification banning surrogate advertising of tobacco and alcohol products

Government notification
BANNING surrogate advertising of
tobacco and alcohol products

(To read it in hindi language, click here)

Although parliamentary Acts like The Cigarette and other tobacco Products Act (2003) and similar provisions banning direct, indirect and surrogate advertising of tobacco and alcohol products in India exist, the recent notification from Government of India has further reinforced the need to implement these pro-people policies in the very interest of the country.

Please read The Hindu (18 March 2008) news below:

Govt. issues notification banning surrogate liquor ads

The Hindu/ PTI, 18 March 2008

NEW DELHI: The government has issued a notification banning surrogate advertising of liquor companies in print, electronic and outdoor media.

"The notification was issued on February 25, 2008, amending the Cable Television Networks Rules, 1994 to the effect that no advertisement shall be permitted which promotes directly or indirectly, sale or consumption of cigarettes, tobacco products, wine, alcohol or liquor," Information and Broadcasting Minister P R Dasmunsi told the Lok Sabha in a written reply.

He said "failure to comply will entail action as per the provisions of the Cable Television Networks (Regulation) Act, 1995 and rules framed thereunder".

The minister also added that even the Press Council of India, a statutory autonomous body, has laid down the norms for journalistic conduct under Article 13 (2)(b) of the Press Council Act 1987, stating that "no advertisement shall be published, which promotes directly or indirectly production, sale or consumption of cigarettes, tobacco products and other intoxicants"

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To read The Hindu (18 March 2008) click here

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