Showing posts with label Tobacco news summaries. Show all posts
Showing posts with label Tobacco news summaries. Show all posts

International Community Demands Big Tobacco Comply Swiftly with Health Treaty

International Community Demands Big Tobacco Comply Swiftly with Health Treaty

U.S. CONGRESS CONSIDERS BILL TO REGULATE TOBACCO DURING GLOBAL CONFERENCE

MUMBAI, INDIA: At the 14th World Conference on Tobacco or Health in India this week, governments and civil society are demanding tobacco corporations comply swiftly with new treaty guidelines preventing industry interference in health policy.

Big Tobacco has long interfered in public health laws and regulations that might threaten its profits. The industry has done everything from offering contributions and "partnerships" with governments and drafting tobacco control laws to planting its representatives in tobacco control bodies.

The global tobacco treaty, formally known as the World Health Organization Framework Convention on Tobacco Control (WHO FCTC), slams the door on such tactics. At a treaty enforcement meeting in South Africa last November, ratifying countries unanimously adopted a set of guidelines to protect against tobacco industry interference. The treaty is in force in more than 160 countries, home to over 85 percent of the world’s people.

"Philip Morris International and other tobacco giants have a history of working at cross-purposes with the letter of the law and public health," said Kathy Mulvey, international policy director for Corporate Accountability International. "This gathering of governments and civil society is a critical opportunity to forge the institutions and grassroots movements essential to spare our children from the tobacco epidemic we face today."

At the conference, Corporate Accountability International and the Network for Accountability of Tobacco Transnationals (NATT) will be exposing Philip Morris International’s interference in Mexico’s efforts to implement the global tobacco treaty. Under the treaty, “corporate social responsibility” by the tobacco industry is treated as what it is: a form of advertising, promotion and sponsorship – and therefore subject to a comprehensive ban. PMI is currently sponsoring and promoting the Marlboro MXBeat concert series, which appeals primarily to youth.

The organizations will be working with allies to generate photo petitions to PMI’s top decisionmakers, demanding a stop to the corporation’s meddling in health policies around the world.

But the conference will also be an opportunity to spotlight the impact new treaty guidelines are already having on untangling the industry from tobacco control policy. The Chinese government, which had nominated several state-owned tobacco corporations for awards recognizing their philanthropic contributions, withdrew nominations in light of the new guidelines. In the conference’s host country, the government recently severed ties with a conference on tobacco that included industry representatives.

"Across borders and ideology, the global community has a united understanding of what needs to happen to save lives from tobacco addiction," said Bobby Ramakant of ASHA Parivar, a NATT member in India. "Preventing the tobacco industry from interfering in lifesaving efforts is at the heart of the solution."

And while the U.S., which has not yet ratified the global tobacco treaty, has been notably sidelined in the international tobacco control arena, last week legislation calling for FDA regulation of tobacco was reintroduced in the House of Representatives.

The World Conference on Tobacco or Health was first held in 1967 in New York, where Robert F. Kennedy gave the keynote; it was held most recently in Washington in 2006. India, the host country this year, is the world’s second largest producer and consumer of tobacco. Organizers view India’s hosting as an opportunity to raise the visibility of the epidemic and effective tobacco control strategies.

Published in
The Seoul Times, Seoul, South Korea
Op-Ed News (OEN), USA
Citizen News Service (CNS)
Media for Freedom, Kathmandu, Nepal
Bihar and Jharkhand News Service (BJNS)

Youth against cross-border tobacco advertising in films

Youth against cross-border tobacco advertising in films

Youth from 27 countries that met at the 2nd Global Youth Meet (GYM) in the lead up to the 14th World Conference on Tobacco Or Health (WCTOH) in Mumbai, India, expressed their common ire against cross-border tobacco advertising in films.

Satellite televisions, cinema theatres, CDs, DVDs are some of the ways movies made in any part of the world and dubbed in local languages, reach the youth. Despite of ban on smoking in films at the country level, there is no effective way to curb this channel of films made elsewhere portraying tobacco use in them.

Internet was another medium that was identified by the youth that is difficult to control by country level laws against tobacco advertising on internet.

In January 2009, the Delhi High Court had overturned a government ban on showing smoking scenes in films. The court said that the ban violated the fundamental right of film-makers to freedom of speech and expression. "The director of films should not have multifarious authorities breathing down their necks when indulging in creative art," had said Justice Sanjay Kishan Kaul.

Tobacco is reported to kill more than a million people in India alone every year.

"One of the easiest ways to significantly bring down number of children and youth who get initiated to tobacco use in India, without any budgetary allocation for this public health exercise, is to remove depiction of tobacco use in films and TV", had rightly said Dr Ramadoss at the last World Conference on Tobacco or Health in USA.

One of the major influences on the uptake of teen tobacco use is the glamourisation of tobacco use in movies and on television. This has been well documented by comprehensive research studies in India and US. On-screen or smoking in public view by bollywood film-stars will influence young minds to smoke.

In an earlier study done by World Health Organization and Indian Ministry of Health and Family Welfare in 2003 it was revealed that 76% of Indian movies had tobacco use shown in them. In 1991, where 22% of top box office movie hits had lead characters using tobacco on-screen, in 2002, this escalated to 53% tobacco use depiction by lead characters in Indian movies. This study also demonstrated that 52.2% of children in India who had their first smoke were influenced by tobacco use depicted in movies.

A repeat follow-up study conducted by WHO and Ministry of Health and Family Welfare in India on top box office movie hits during 2004-2005 demonstrated that tobacco use depiction in movies has become more aggressive as compared to previous years. During 2004-2005, 89% of all movies analyzed contained tobacco use on screen and 75.5% movies depicted leading stars using tobacco on screen. Moreover 41% of movies screened had clear and distinct tobacco brand placement.

Dr Ramadoss says categorically that stopping depiction of tobacco use in films is an evidence based public health measure.

India, says Dr Ramadoss, has the world's largest film industry rolling out over 900 films per year. Through cinema theatres, these movies reach 60 million people and through cable television network, they further reach another 70 million people in India. "Influence of cinema is paramount in India" says Dr Ramadoss.

Exposure to tobacco use in movies is clearly linked to youth tobacco use. Simply put, more must be done to ensure that tobacco use in movies is removed from films seen by our nation's youth. We have within our power one simple and effective way to jump start the decline in youth tobacco use - delete tobacco use in films from the list of influences that rob our youth of longer and healthier lives by removing tobacco use from movies, unless they clearly depict the negative health effects.

The influence of film-stars on the youth is paramount and let us hope the currently ongoing 14th World Conference on Tobacco or Health (WCTOH), shall give an impetus to authorities to re-impose the ban on portrayal of smoking in films.

Bobby Ramakant

Activists decry India's deferment of pictorial health warnings on tobacco products

Activists decry India's deferment of pictorial health warnings on tobacco products

Civil society in India has strongly condemned the recent decision of the Group of Ministers (GOM) in India to defer the implementation of pictorial health warnings on tobacco product packages which was to come in to effect from November 30, 2008. The pictorial warnings have been deferred, again, till at least end of May 2009.

This decision of GOM is very unfortunate and has appalled the public health community across the country, said members of Advocacy Forum for Tobacco Control (AFTC). By repeatedly postponing the implementation of pack warnings on tobacco packages, the government is failing from performing its important duty to provide essential information to make Indian consumers aware of the effects of tobacco, particularly to the vulnerable poor and the illiterate, further said AFTC members.

“The decision to defer and unduly delay the mandatory placement of pictorial health warnings on tobacco products is a cynical abdication of governmental responsibility to protect people’s health by providing them much required information on the deadly effects of tobacco consumption” said Dr K Srinath Reddy, President, Public Health Foundation of India.

“The government should set up strong and transparent mechanisms at the highest levels to prevent industry interference in the implementation of tobacco control measures and policy making processes. Since the tobacco industry sells a product that kills one million people in India annually, therefore, industry’s interests will always be in conflict with the nation’s public health and economic aspirations” remarked Bhavna B Mukhopadhyay, Senior Director, Voluntary Health Association of India (VHAI).

Article 11 of the Framework Convention on Tobacco Control (FCTC) imposes a time bound obligation on each of its signatory parties, of which India is also a part, to implement pictorial health warnings on tobacco product packages within 3 years of its coming into force. The deadline for India to implement pictorial health warning was 27 February 2008. It’s a national shame that India, once considered a global leader in tobacco control has repeatedly failed to enforce this provision of pictorial health warnings. Countries across the world (who are party to FCTC) have unanimously adopted international standards for implementing the international tobacco control treaty that mandates health warning labels that cover 50 percent or more, and no less than 30 percent, of tobacco packaging and feature effective pictures of health conditions caused by tobacco.

“The news of postponement of implementation of pictorial warnings was most unfortunate. Especially because it came within a day of unanimous adaptation of guidelines for article 11 of FCTC dealing with the packaging and labeling of tobacco products by the Conference of Parties of 160 governments meeting in Durban, South Africa on November 22, 2008. The Government of India was present in that meeting and the decision was applauded by the entire global community” noted Luther Terry Awardee Dr PC Gupta, Director, Healis Sekhsaria Institute for Public Health.

The decision to defer the implementation of already diluted, delayed and long overdue pictorial health warnings on tobacco packages is nothing but retraction of India’s commitment to FCTC. By deferring the implementation of graphic warnings, the international position of India will be pushed much below from the 34th position that was accorded to India in the recent international status report adopted by Canadian Cancer Society to a much lower ranking.

"It is high time that national tobacco control policies in India are congruent to what India is obligated to do by ratifying the international global tobacco treaty - Framework Convention on Tobacco Control. Last week in the global meeting, India adopted the strong guidelines for Article 5.3, to protect health policies from tobacco industry interference” remarked Bobby Ramakant, from the Indian Society Against Smoking, Asha Parivar, who also represents Network for Accountability of Tobacco Transnationals (NATT).

Civil society organizations strongly urges to the Indian government to implement the graphic warnings without further delay. The government must act now to protect Indian citizens, especially the vulnerable children and illiterates from serious health hazards caused due to tobacco consumption.


Shobha Shukla

The author teaches Physics at India's Loreto Convent and has been writing extensively in English and Hindi media. She serves as Editor of Citizen News Service (CNS).

Published in
Bangladesh News, Dhaka, Bangladesh
Ghana News, Accra, Ghana
Asian Tribune, Sri Lanka/ Thailand
Assam Times, Guwahati, Assam
Citizen News Service (CNS), UP, India/ Thailand/ South Africa
Bihar Times, Patna, Bihar
The Seoul Times, Seoul, South Korea
News4Sites
Bangladesh News Service, Dhaka, Bangladesh
News Now, UK
News Blaze, USA
Northern News Lines, Chandigarh
Day Life
Medical News Today
News Track India, Delhi
The Seoul Times, Seoul, South Korea
Medical News, Australia
Howrah News Service (HNS), West Bengal
My News, Delhi

Pictorial warnings on tobacco products in India from 30 November

Pictorial warnings on tobacco products in India from 30 November

All tobacco products will display approved pictorial warnings from 30 November 2008, as per a notification issued by the Indian Ministry of Health and Family Welfare (dated 27 August 2008), in accordance with the Cigarettes and Other Tobacco Products (Prohibition of advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act, 2003.

Grim images of diseased lungs will appear on cigarette, bidi and gutkha packets, as per the notification, covering 40 per cent of the surface area of the tobacco packets, with the message: 'Tobacco kills/Smoking kills'.

The warnings were finally approved by a Group of Ministers (GoM), including the Union External Affairs Minister - Pranab Mukherjee, the Union Information and Broadcasting Minister - PR Dasmunsi, the Minister of State for Labour and Employment - Oscar Fernandes the Union Minister for Commerce and Industry -Kamal Nath, Union Minister for Culture and Urban Development -Jaipal Reddy and Union Health and Family Welfare Minister Anbumani Ramadoss.

Now, the tobacco industry has been given three months time to put up the pictorial warnings

The implementation of pictorial warnings on tobacco products in India was initially planned for February 2007, but got deferred four times thereon.

The GoM formed in 2007 by the Government of India was tasked to review the pictorial warnings on tobacco products. This GoM decided earlier this year (February 2008) to go for mild pictorial warnings on tobacco products. This GoM declined to accept the pictorial warnings (skull and bones) on tobacco products that surveys conducted in India had shown to work towards tobacco control, rather picked up weaker warnings. The GOM in an earlier meeting this year headed by India's External Affairs Minister Mr Pranab Mukherjee had agreed for two mild images of a scorpion signal depicting cancer or an x-ray plate of a man suffering from lung cancer as pictorial warning to deter people from smoking.

Not only this is in compliance with the Cigarettes and other Tobacco Products Act, 2003, but also with the provisions of the global tobacco treaty. On 5 February 2004, India had signed and ratified World's first corporate accountability and public health treaty - the World Health Organization (WHO) Framework Convention on Tobacco Control (FCTC). Article 11 of the FCTC states that warning messages should cover at least 50% of the principal display areas of the package (i.e. both the front and back), but at a minimum must cover at least 30% of the principal display areas. In India, these warnings will cover 40% of the principal display area of tobacco packets.

Several nations have implemented strong health warning label requirements. Examples include:
- Canada, whose health minister recently proposed enlarging the labels from 30% of the package face to 60%;
- Thailand, which has added the message "SMOKING CAUSES IMPOTENCE" to its list of required warnings; and
- Australia, which was the first nation to require that "how to quit" information be printed on every pack.
- South Africa, Singapore and Poland also require strong warning labels.

These pictorial warnings provide smokers with helpful information on the health effects. Most smokers want this information, and certainly want their children to have this information too. The tobacco industry is continuing its decades-long strategy of trying to minimize the effectiveness of package warnings. The tobacco industry is no friend of smokers - and ironically it's true that 'the tobacco industry kills its best customers'. The Indian Council of Medical Research (ICMR) says tobacco use causes 10 lakh deaths (a million) in India every year.

Also package warnings on tobacco products are a good public health strategy because the cost of package warnings is paid for by tobacco companies, not government. Also this should not be looked upon as an isolated initiative rather has to be supported by comprehensive healthcare, legislations and education programmes to attain long-run public health gains. Hopefully this time, these pictorial warnings will get enforced from November 30, and not deferred any further.

Published in
Media for Freedom, Kathmandu, Nepal

Bihar and Jharkhand News Service, Bihar and Jharkhand

Scoop Independent News
, New Zealand

Pakistan Post
, Karachi, Pakistan

Survey done by Lucknow University students on tobacco control issues in Lucknow

Survey done by Lucknow University students on tobacco control issues in Lucknow

Acknowledgement: -
We express our sincere gratitude to Professor Dr Rama Kant, Head, Department of General Surgery, Chhatrapati Shahu Ji Maharaj Medical University (CSMMU, upgraded King George's Medical College - KGMC) and Chairman, Tobacco Cessation Clinic at CSMMU supported by World Health Organization (WHO), for his extensive invaluable guidance to make our internship an enormous learning experience. We are also thankful to Mr Abhishek Misra and Mr Ritesh Arya who gave their precious time for data collection. We feel short of words to thank the young legendary tobacco control advocate, public health crusader and prolific writer Mr Amit Dwivedi for his unflinching support, guidance and mentorship. We are also thankful to all the 763 respondents who have given their precious time to talk to us and make this effort successful.

Background
Tobacco is the most preventable cause of death in the world today. This year, tobacco is estimated to kill more than five million people – more than tuberculosis, HIV/AIDS and malaria combined. By 2030, the death toll due to this deadly substance is likely to exceed eight millions a year. Unless urgent action is taken, tobacco could kill one billion people during this century. Although tobacco deaths rarely make headlines, tobacco kills one person every six seconds.

Policies
In India, tobacco kills more than one million (10 lakhs) people annually. To control tobacco usage and reduce the occurrence of life-threatening diseases, disabilities and deaths caused by tobacco use, the Government of India brought into effect one of the most comprehensive tobacco control policy – The Cigarette and Other Tobacco Products Act 2003. Since then, different rulings and processes have been giving shape to enforce the various provisions of this Act. India has also signed ( and the Indian parliament has ratified) the first global corporate accountability and public health tobacco treaty – the Framework Convention on Tobacco Control (FCTC) on 5 th February 2005. Despite existing tobacco control policies, not only the number of juvenile and young tobacco users continues to rise unabated, but so have the diseases, disabilities and deaths attributed to tobacco use, upped considerably. Clearly, enforcing the public health policies is an enormous challenge confronting India and other countries of the world.

Issues
According to the World Health Organization (WHO), tobacco is the only legal consumer product that can harm everyone exposed to it- and it kills up to half of those who use it . Yet, tobacco use is common throughout the world due to low prices, aggressive/ widespread marketing, lack of awareness about its dangers, and inconsistent public policies against its use. Most of tobacco’s damage to health does not become evident until years or even decades after the onset of its use. So, while tobacco use is rising globally, the epidemic of tobacco- related diseases and deaths has just begun.

The way forward
But we can change the future. The tobacco epidemic is devastating –but preventable. The fight against tobacco must be engaged forcefully and quickly- with no less urgency than battles against life-threatening infectious diseases. We can halt the tobacco epidemic and move towards a tobacco free world – but we must act now.

The Survey

Objectives
- To validate the national tobacco use statistics in India at Lucknow city level
- To find out the awareness level about existing key tobacco control policies in India
- To find out the community perceptions of the proven-cost-effective tobacco control interventions
- To disseminate the survey findings through different channels including media so as to inform the different stakeholders in tobacco control at national level.

METHOD

- Designing the questionnaire


o In a brainstorming session involving clinicians, researchers, statisticians, tobacco control advocates with substantial experience, we drafted the open-ended, unloaded, non-suggestive and objective questions in easy-to-read and understand Hindi language, so that respondents feel comfortable in opting for any given choice without any bias or prompt.

o The 15 questions (see annexure for the questionnaire) were broadly categorized in 4 categories:

  • Personal information of respondents
  • One section only for those respondents who were tobacco users on their tobacco use history
  • One section to validate the key finding of the Bidi Monograph released by the Ministry of Health & Family Welfare, Government of India, in May 2008
  • One section to evaluate the perceived effectiveness of key tobacco control policies and interventions being enforced in India.
- Data coding

o Every question had a set number of multiple choices which were coded (see questionnaire for data coding)- Data sheeto We used Microsoft Excel sheet and its formula to enter and analyze the data (see the data sheet attached in the annexure)

- Data collection


o We formed a team of data collectors or surveyors which included both men and women


o Lead surveyors were:

  • Alok Kumar Dwivedi
  • Sarika Tripathi
o Data was collected from 763 survey-respondents in five days (28 July – 1 August 2008)o Survey-sites: With the objective to interview people randomly without any bias (social, economical, sex or racial or any other criterion) we selected public places where people from all backgrounds are likely to be found – railway stations, bus stations, and market placeso Surveyors were briefed on the methodology and sensitivities on every question asked so that respondents feel comfortable to opt for any given option without hesitation.

- Survey Briefing for surveyors

o Introduce yourself to the respondents and tell him/her about this survey.
o Take permission of the respondents before asking any question.
o Ask every question in an easy and informal manner so that respondents feel comfortable to opt for any given option without hesitation.
o Don’t react if a respondent is not responding to your question or feeling uncomfortable.
o Sample of respondents should not be biased towards a particular age group, educational status and/or sex .
o A respondent should be free to quit the survey any time.
o Show your questionnaire sheet to the respondents for their information.

- Data entry and analysis

o Data was entered by Alok Kumar Dwivedi and Sarika Tripathi as per the data coding and data entry excel sheet and formula-based software self-developed by them

o After data entry was completed, data was analyzed (see the output below) on different parameters

Survey Results

Out of the 763 respondents, 70 per cent were male and 30 per cent were female. According to a World Health Organization study of 2008, about 14.1% of the Indian teenagers are tobacco users---this percentage being 17.3 amongst males and 9.7 amongst females.


Tobacco consumption amongst adult males and females in India is respectively 57 per cent and 3.1 per cent. According to National Family Health Survey (NFHS), 2006, most tobacco users belong to the age group 18-24 years.

Maximum survey-respondents were in the age group of 30-50 years (44%), followed by the respondents in the age group of 18-30 years (39%). 11 per cent respondents were above 50 years of age and the least number of respondents were in the age group of 0-18 years (6%).

Age of respondents


Several data indicates that tobacco use is prevalent in people from different education backgrounds including those who don’t have any formal education. In this survey, most respondents were graduates (41%) followed by the remaining three categories without any significant difference: post-graduates (29%), undergraduates (28.10%) and those who had no formal education (31%).

The survey data revealed that 57% of respondents had never consumed any form of tobacco, and 43% of the respondents were tobacco users. The survey data revealed that 44% of the respondents were using tobacco for the last 0-5 years, and 43% of the respondents were using tobacco for the last 5-10 years. 12% survey-respondents were using tobacco for last 15-20 years while 1% had consumed tobacco for 20 or more years.

Traditional forms of tobacco chewing such as paan now appear to be mainly an indulgence of the older generation; the younger generation is taking up newer forms of tobacco use such as, tobacco toothpaste, gutkha, and cigarette. Gutkha is a very common form of chewing tobacco. Our study revealed that 39 per cent of the respondents consumed gutkha, 32 per cent said that they smoked cigarette, 10 per cent of the respondents were bidi smokers, while 19 per cent of the respondents said that they had consumed all forms of tobacco products.


A World Health Organization (WHO) study reviewed 440 bollywood films released between 1991 and 2002 and, shockingly, found that tobacco consumption, mainly in the form of smoking, was shown in nearly three out of four movies. Tobacco use by the lead actors in movies can be directly related with youth’s initiation into smoking as a symbol of fashion and style. 36 per cent of the survey-respondents said that they began tobacco due to all the three factors that is stress, peer pressure and seeing film-actors smoking in movies. 30 per cent of the respondents said that they began using tobacco because of stress.


The results of the Global Youth Tobacco Survey, supported by the WHO and the Centres for Disease Control and Prevention (CDC), conducted in India during the years 2000-2004, revealed that over 68.5% of students who smoked wanted to stop whereas 71.4% had already tried to stop smoking during the past year. All over India, 84.6% of cigarette smoking students had received help or advice to stop smoking from family members, community members, health personnel or friends. In the survey conducted by us in Lucknow, the data also revealed that 69 per cent of the survey-respondents had attempted to quit tobacco use, while 31 per cent said that they had never tried to quit their tobacco habit.


The different forms of tobacco often do not include the same warning labels, taxes and other restrictions which are placed on cigarettes. Also gutkha, bidis and many other local forms of tobacco are manufactured and marketed in an unorganized sector to a considerable extent – making it further difficult to regulate these tobacco products. But is bidi more harmful or cigarettes? 49 percent of the survey-respondents were of the view that both cigarette and bidi are equally harmful while 30 percent said that bidi is more harmful than cigarette and 20 percent said that cigarette is more harmful than bidi. According to the bidi monograph released by the Ministry of Health and Family Welfare, Government of India in May 2008, bidis are, at least, as harmful as cigarettes.


Countries of comparable status to India, like Brazil, Thailand, Singapore, Hong Kong, Uruguay, Venezuela and a host of developed countries have devoted more than 50% of tobacco-pack space to picture-based tobacco warnings, many of them gorier than the proposed Indian pictures. The survey revealed that 52 per cent of the respondents felt that the pictorial warnings on tobacco packs will help raise awareness about tobacco-related hazards, while 45 per cent said that these pictorial tobacco warnings will have no effect in raising awareness. Since pictorial tobacco-warnings are yet to be implemented in India, these responses were based on, and reflect upon the perceptions and not actual field-testing data. Around the world, pictorial warnings on tobacco packs have significantly contributed to raise awareness, deter tobacco users and encourage them to quit tobacco use.


Pictorial warnings have proved to be highly effective in reducing the percentage of tobacco usage in countries like Canada, Australia, Belgium, Thailand, Brazil and the European Union where the tobacco usage has dropped, on an average, by 1% per annum post-implementation. The survey done in Lucknow also revealed that 37 per cent of the respondents felt that the pictorial tobacco warnings will encourage people to quit tobacco use, while 56 per cent said that pictorial warnings on tobacco packs will not motivate people to quit tobacco.


A WHO study revealed that the passive smoking is associated with ischemic heart disease (IHD), with a 30% excess risk of IHD in non-smokers whose spouses smoke compared with non-smokers whose spouses do not smoke. Non-smokers exposed to secondhand-smoke had a 25% excess risk of CHD (Coronary Heart Disease) compared to non-smokers not exposed to smoke in India. This survey revealed that an overwhelming majority of 73 per cent of the respondents wanted a complete ban on smoking in both public and private places.

A public interest litigation (PIL) was filed before the High Court of Kerala by a woman who complained of problems caused by exposure to tobacco smoke from co-passengers during frequent travel by bus. In response to this petition, the High Court delivered a judgment which stated that a public health law to eliminate exposure to second hand smoke is long overdue. The court held that the policy makers should pursue all the strategies that would help accomplish this goal. Upholding this judgment and recognizing the delay of the legislature in enacting a national law, the Supreme Court of India in November 2001 stepped in to ban smoking in public places such as schools, libraries, railway waiting rooms and public transport throughout the country. In a recent statement, Dr Anbumani Ramadoss, Union Health and Family Welfare minister, Government of India, said that from 2 October 2008 smoking will be completely banned in all public and private places. Regarding this declaration of Dr Ramadoss , 71 per cent of the survey-respondents felt that this ban will not be effectively implemented, and 19 per cent of the respondents felt that it could be implemented effectively.

Tobacco cessation services need to be scaled up drastically (and rapidly) to assist people to quit tobacco use successfully. This is going to complement other tobacco control interventions. This is also in line with the Framework Convention of Tobacco Control (FCTC). With the establishment of the National Tobacco Control Cell as part of the Government of India and World Health Organization (WHO) initiative on tobacco control in India, it was felt that tobacco cessation services have to be developed to help tobacco users in India give up their habit. In the survey conducted in Lucknow, 13% of the survey-respondents were aware of some proper tobacco cessation counsellng facility, while 57% of the survey-respondents weren’t aware of any such facility.


The Ministry of Health and Family Welfare, Government of India, has started Tobacco Cessation Clinics on a pilot basis in 13 centers. In 2002, the WHO supported the setting up of Tobacco Cessation Clinics (TCCs) in diverse settings (cancer treatment centers, psychiatric centers, medical colleges and non governmental organizations) to help people stop tobacco use. Lucknow’s Tobacco Cessation clinic was one such centre that WHO helped develop and expand.In the survey conducted in Lucknow, a stupendous majority of 96 per cent of the survey-respondents said that there should be a tobacco cessation clinic in all districts hospitals and primary health centres of the state. This clearly indicates the pressing demand for such tobacco cessation clinics, as perceived by the survey-respondents in the communities they come from.


Contacts:
Alok Kumar Dwivedi
Sarika Tripathi
Department of Public Health
Lucknow University

Bollywood filmstars should 'beedi bujhaye le' otherwise face legal action

Bollywood filmstars should 'beedi bujhaye le' otherwise face legal action

Despite of the India's legally-binding Cigarette and Other tobacco products Act (2003) and repeated appeals of India's Health and Family Welfare Minister Dr Anbumani Ramadoss to bollywood film-stars to refrain from on-screen smoking, there seems to be less compliance in the guise of 'creative liberty'.

On 30 June 2008, the Goa Bench of Mumbai High Court issued notice to megastar 'Big B' - Amitabh Bachchan - and others for allegedly violating the Anti-Tobacco Act. Goa-based anti-tobacco organisation, National Organisation for Tobacco Eradication (NOTE), had filed the case against Bachchan and others after billboards showing the megastar smoking a cigar were raised on the Goa highway. Indian Society Against Smoking (ISAS) had also earlier served a legal notice to Amitabh Bachchan through Manu Shresth Mishra, a High Court lawyer practicing in Lucknow, UP. The court, which heard the case on 30 June 2008, issued notice to Bachchan, Anchor Electric appliances, Keshu Ramsay and others.

Two weeks earlier in June 2008, bollywood actor and heart-throb Aamir Khan had confessed on his blog (www.aamirkhan.com) that due to stress he has once again given in to the temptation of smoking. He had said that his nephew Imraan's launch pad 'Jaane Tu... Ya Jaane Na' is the reason behind the stress. "I've begun smoking again, I know you guys are going to kick the shit out of me, my family is already doing that," he had written on his blog: www.aamirkhan.com .

Indian film-star Aamir Khan's explanation of 'stress' as a reason to smoke, is not a reasonable one. Enough body of evidence exists linking tobacco use with life-threatening diseases and disabilities. Moreover public statements, on websites, about smoking by Aamir Khan due to 'stress' will encourage the perception specially among children and youth to begin tobacco use to beat their 'stress'.

Earlier in May -- June 2008, the Hindustan Times had carried a front-page photograph of the 'King Khan' Shahrukh Khan, another bollywood actor, who was found smoking in full public view at the much-hyped Indian Premier League (IPL) cricket match series.

Tobacco is reported to kill more than a million people in India alone every year.

"One of the easiest ways to significantly bring down number of children and youth who get initiated to tobacco use in India, without any budgetary allocation for this public health exercise, is to remove depiction of tobacco use in films and TV", had rightly said Dr Ramadoss at the last World Conference on Tobacco or Health in USA.

One of the major influences on the uptake of teen tobacco use is the glamourisation of tobacco use in movies and on television. This has been well documented by comprehensive research studies in India and US. On-screen or smoking in public view by bollywood film-stars will influence young minds to smoke.

In an earlier study done by World Health Organization and Indian Ministry of Health and Family Welfare in 2003 it was revealed that 76% of Indian movies had tobacco use shown in them. In 1991, where 22% of top box office movie hits had lead characters using tobacco on-screen, in 2002, this escalated to 53% tobacco use depiction by lead characters in Indian movies. This study also demonstrated that 52.2% of children in India who had their first smoke were influenced by tobacco use depicted in movies.

A repeat follow-up study conducted by WHO and Ministry of Health and Family Welfare in India on top box office movie hits during 2004-2005 demonstrated that tobacco use depiction in movies has become more aggressive as compared to previous years. During 2004-2005, 89% of all movies analyzed contained tobacco use on screen and 75.5% movies depicted leading stars using tobacco on screen. Moreover 41% of movies screened had clear and distinct tobacco brand placement.

Dr Ramadoss says categorically that stopping depiction of tobacco use in films is an evidence based public health measure, and that is what he has been strongly advocating since May 31, 2005.

India, says Dr Ramadoss, has the world's largest film industry rolling out over 900 films per year. Through cinema theatres, these movies reach 60 million people and through cable television network, they further reach another 70 million people in India. "Influence of cinema is paramount in India" says Dr Ramadoss.

The Cigarette and Other Tobacco Products Act 2003 came into existence since 31 May 2003. Before the Bollywood film-stars, just like any other citizen of India, who if found violating the provisions of the anti-tobacco Act, become likely to be penalized as per the existing legal framework, it is in the interest of the public health and individual's own interests to quit tobacco use and chose health!

Exposure to tobacco use in movies is clearly linked to youth tobacco use. Simply put, more must be done to ensure that tobacco use in movies is removed from films seen by our nation's youth. We have within our power one simple and effective way to jump start the decline in youth tobacco use - delete tobacco use in films from the list of influences that rob our youth of longer and healthier lives by removing tobacco use from movies, unless they clearly depict the negative health effects.

The influence of film-stars on the youth is paramount and it will be more helpful if they debunk the misconceptions about smoking.

Published in

Central Chronicle, Madhya Pradesh/ Chhattisgarh, India

Media for freedom, Kathmandu, Nepal

Pakistan Post, Islamabad, Pakistan

The Seoul Times, Seoul, South Korea

The Kashmir Times, Jammu, Jammu & Kashmir (J&K)

Scaling up of MPOWER tobacco control strategies is vital

Scaling up of MPOWER tobacco control strategies is vital

To read the article in Hindi language, click here


All countries in the world need to scale up the cost-effective, proven and WHO recommended strategies to reduce the number of deaths attributed to tobacco use. The World Health Statistics Report (2008) of WHO released 10 days before this year's World No Tobacco Day (31 May) ups the urgency to scale up quality interventions to control tobacco use.

About half of all countries in the world implement none of the recommended tobacco control policies, despite the fact that tobacco control measures are cost-effective and proven. Moreover, not more than 5% of the world's population is fully covered by any one of these measures.

World Health Statistics Report (2008) had further confirmed that heart disease, obesity, and tobacco use were among the leading causes of deaths worldwide. The number of deaths from non-communicable chronic conditions, the risk to which is exacerbated by tobacco use, is alarmingly rising far more than the number of deaths from communicable diseases like HIV, TB or Malaria.

The single most preventable cause of death world wide, the report stated, is tobacco use. Tobacco use has been found to kill one-third to one-half of its users, according to this report.

Earlier in February 2008, WHO had released the World Tobacco Epidemic Report which underlines not only the evidence-based fact that tobacco epidemic is worsening but also recommends a comprehensive package of six-effective tobacco control policies - clubbed as 'MPOWER' that have demonstrated results in helping countries stop the diseases, deaths and economic damages caused by tobacco use.

The MPOWER package includes:

M: stands for 'monitor' tobacco use and prevention policies. Assessment of tobacco use and its impact must be strengthened.

P: stands for 'protect' people from tobacco smoke. All people have a fundamental right to breathe clean air. Smoke-free places are essential to protect non-smokers and also to encourage smokers to quit.

O: stands for 'offer' help to quit tobacco use. Services to treat tobacco dependence are fully available in only nine countries with 5% of the world's population. Countries must establish programmes providing low-cost, effective interventions for tobacco users who want to quit.

W: stands for 'warn' about the dangers of tobacco use. Despite conclusive evidence, relatively few tobacco users understand the full extent of their health risk. Graphic warnings on tobacco packaging deter tobacco use, yet only 15 countries, representing 6% of the world's population, mandate pictorial warnings (covering at least 30% of the principal surface area) and just five countries with a little over 4% of the world's people, meet the highest standards for pack warnings. More than 40% of the world's population lives in countries that do not prevent use of misleading and deceptive terms such as 'light' and 'low tar'.

E: stands for 'enforce' bans on tobacco advertising, promotion and sponsorship. Partial bans on tobacco advertising, promotion and sponsorship, do not work because the industry merely redirects its resources to other non-regulated marketing channels. Only a total ban can reduce tobacco consumption and protect people, particularly youth, from industry marketing tactics. Only 5% of the world's population currently lives in countries with comprehensive bans on tobacco advertising, promotion and sponsorship.

R: stands for 'raised' taxes on tobacco. Raising taxes and therefore prices, is the most effective way to reduce tobacco use, and especially to discourage young people from using tobacco. Only 4 countries, representing 2% of the world's population, have tax rates greater than 75% of retail price.

"Reversing this entirely preventable epidemic must now rank as a top priority for public health and for political leaders in every country of the world" said Dr Margaret Chan, Director-General of the WHO in the summary.

However the global tobacco epidemic stands starkly apart from other conventional disease control programmes because of an aggressive tobacco industry that is hell-bent on protecting and expanding its markets globally, particularly in the developing countries of Asia and Africa. Tobacco corporations across the world have not only been aggressively protecting and promoting their tobacco markets, particularly in the developing countries, but also trying their best to either abort or weaken the public health policies that begin to take shape in countries around the world.

"Big Tobacco's interference in health policy is one of the greatest threats to the treaty's implementation and enforcement. Philip Morris/Altria, British American Tobacco (BAT) and Japan Tobacco (JT) use their political influence to weaken, delay and defeat tobacco control legislation around the world. While the industry claims to have changed its ways, it continues to use sophisticated methods to undermine meaningful legislation" had said Kathy Mulvey of Corporate Accountability International at the recent meeting last year on the global tobacco treaty - the Framework Convention on Tobacco Control (FCTC).

The alert monitoring of tobacco corporations and holding them accountable for violating existing health policies will further boost the impact of the WHO's recommended MPOWER package in reducing tobacco use globally.

Published in

Central Chronicle, Madhya Pradesh, India

The Nation, Dhaka, Bangladesh

Scoop Independent News, New Zealand

Daily Dispatch, South Africa

Freedom for Media, Nepal

News Blaze, USA

The Jakarta Post, Jakarta, Indonesia

The Nation, Bangkok, Thailand

The Times of Zambia, Lusaka, Zambia

The Seoul Times, Seoul, South Korea

Malaysia Sun, Kuala Lumpur, Malaysia

The Brunei Times, Brunei Darussalam

Two Circles. Net

The Siyasat Daily (English and Urdu), Hyderabad, India

TambakooKills News Bulletin: 23 May 2008: Issue 384

TambakooKills News Bulletin
Friday, 23 May 2008
Issue 384


Latest Warne scandal: spin king caught smoking… again
News Live, Australia: 22 May 2008

Excerpt
Indian Premier League superstar Shane Warne has been caught by The Hindustan Times smoking a cigarette in the smoke-free Eden Gardens stadium. Warne grabbed similar headlines years ago when he was snapped by a schoolboy smoking a cigarette after signing a deal with an anti-smoking lobby worth a cool $200,000.

To read the complete news, click here
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Bidi habit poses hidden health risk
The National, United Arab Emirates: 21 May 2008

Excerpt
The first worldwide study to compile existing information about bidi consumption and manufacture - and the health effects of smoking and producing bidis - was published last week.

To read the complete news, click here
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Poison Moonshine Kills 110 of India’s Poor
Somini Sengupta, New York Times, USA: 21 May 2008

Excerpt
R. Srikumar, the state police chief, said the liquor was spiked with camphor and tobacco and was suspected to have contained toxic methyl alcohol.

To read the complete news, click here
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Mizoram is India's cancer capital
The Indic Post, Mizoram, India: 21 May 2008

Excerpt
Reports suggest the Mizoram has the highest incidence in the world of four types of cancer; caused mainly by overwhelming consumption of tobacco.

To read the complete news, click here
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Centre warns NE [North East] on Bidi Smoking
Assam Tribune, Assam, India: 20 May 2008

Excerpt
A report of the Union Ministry of Health and Family Welfare has issued a strong note of warning to the North East which has a high prevalence of bidi smoking amongst the younger generation compared to rest of India.

To read the complete news, click here
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Ramadoss should stop Govt staff from using tobacco: Amitabh Bachchan
Asia Times, Hong Kong/ Thailand: 22 May 2008

Excerpt
Amitabh Bachchan's blog had earlier poked at another prominent target - Health Minister Anbumani Ramadoss, whose pet peeve, that India's national health is being grievously undermined by actors drinking and smoking on screen, is driving the film community into a frenzy. Bachchan urged Ramadoss to first wean government employees off tobacco.

To read the complete news, click here

*****************************************

To download or read Hindi and English language news bulletin/ articles on tobacco control, click here or go to:
http://TambakooKills.blogspot.com

To receive email updates on tobacco control in Hindi and English languages, send an email to:
TambakooKills-subscribe@yahoogroups.co.uk

----------------------------

Jointly brought to you by the Tambakoo-Kills youth team supported by:

Indian Society Against Smoking (ISAS), Abhinav Bharat Foundation (ABF), Asha Parivar, Citizen News Service (CNS) and Tobacco Cessation Clinic of CSM Medical University

Email: Tambakoo.Kills@gmail.com
-----------------------------

TambakooKills News Bulletin (21 May 2008): Issue 383

TambakooKills News Bulletin
Wednesday, 21 May 2008
Issue 383

Heart diseases and strokes become the world's biggest killers: WHO's WORLD HEALTH STATISTICS 2008 report
The Hindu, India: 21 May 2008

To download the complete World Health Statistics 2008 report, click here (released on 19 May 2008)

Excerpt
Chronic conditions such as heart disease and stroke have taken over from infectious diseases as diarrhoea, HIV/AIDS, malaria and tuberculosis as the leading causes of death around the globe, says the World Health Statistics 2008 report of World Health Organization (WHO) which was released on 19 May 2008.

"We tend to associate developing countries with infectious diseases, such as HIV/AIDS, tuberculosis and malaria. But in more and more countries the chief causes of death are non-communicable diseases, such as heart disease and stroke."

To read the complete news, click here
--------------------------------------

Bidi habit poses hidden health risk
The National, UAE: 21 May 2008

Excerpt
The first worldwide study to compile existing information about bidi consumption and manufacture -- and the health effects of smoking and producing bidis -- was published last week.

The report, titled Bidi Smoking and Public Health, reveals that India, home to the world's largest market of bidi consumers and producers, has more than 100 million bidi smokers. Of these, 2.3 per cent are children.

To read the complete news, click here
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India can also import health products and services, tobacco and rum from Cuba
The Hindu, India: 21 May 2008

Excerpt
Deputy Minister for Foreign Affairs, Cuba, who is visiting Delhi, Mr Amador said 'while Cuba needs to import food products, health products, transportation and energy services from India, India can also import health products and services, tobacco and rum from Cuba.

Comment: Health and tobacco go together?

To read the complete news, click here
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Lifestyle diseases to cost India $237 bn by 2015
The Times of India: 21 May 2008

Excerpt
Smoking
, consuming high-calorie fast food and being a couch potato will not only cut short your lifespan but will also cost the country dear.

A report, jointly prepared by the World Health Organization and the World Economic Forum, says India will incur an accumulated loss of $236.6 billion by 2015 on account of unhealthy lifestyles and faulty diet.

To download the complete World Health Statistics 2008 report, click here (released on 19 May 2008)

To read the complete news, click here
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'Tobacco multinationals in Pakistan exploiting growers'
The News, Pakistan: 21 May 2008

Excerpt
Muhammad Ali, President Sarhad Chamber of Agriculture (SCA) Monday claimed the tobacco smokers have been spending Rs100 to 111 billion annually in Pakistan. He told 'The News' the cigarettes worth Rs90-96 billion were being manufactured locally while the rest being smuggled in or imported from countries like China, India and Japan.

He said, "Tobacco earns huge profit as one cigarette is made of one gram tobacco while 1000 cigarettes prepared from one kilogram. The government and multinational companies are minting a huge amount but all including Pakistan Tobacco Board were exploiting the poor farmers," he said.

To read the complete news, click here
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Shah Rukh Khan smokes at IPL Cricket matches
Meri News, India: 20 May 2008

Excerpt
India's noted film-star and Bollywood heartthrob, 'the King Khan' - Shah Rukh Khan, again smoked cigarette after cigarette in full public view at the Indian Premier League (IPL) cricket matches last week.

Dr Shekhar Salkar from National Organization for Tobacco Eradication (NOTE) who has been contributing significantly in strengthening tobacco control in India, was one of the few to raise concerns on the blatant disregard by Shahrukh of the repeated pleas from not only the health advocates, but also of the India's Health and Family Welfare minister Dr Anbumani Ramadoss, which is also in-sync with the provisions of The Cigarette and Other Tobacco Products Act (2003).

To read the complete news, click here
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Journalist argues 'creative liberty' against Dr Ramadoss' efforts to advocate for smoke-free films
The Times of India, India: 21 May 2008

Excerpt
"Truth be told, people get subliminal messages about products all the time. Let's face it, everything boils down to individual choice when you have all these products available on the shelves in supermarkets and one gets information from so many mediums these days. These are all aspects of the pop culture today, and it is hypocritical to expect people to conform to them. Such criticism is bound to kill artistic creativity and make people afraid to try something new.

"If the health minister is so worried about people's health, he should try stopping the production of such harmful products. At the end of the day, films are a reflection of the society. I think Mr Ramadoss is using Bollywood to stay in news."

To read the complete news, click here
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'Submissiveness of Ministry of Health is becoming triumph for tobacco industry'
The News, Pakistan: 20 May 2008

Excerpt
The submissiveness of the Ministry of Health and its partners in the crusade against tobacco control in Pakistan is becoming the triumph of the tobacco industry.

No new restrictions on tobacco advertisements; no headway in introduction of rotating or picture-based health warnings on cigarette packs; no ban on designated smoking areas in line with the World Health Organisation's strategy of 100 per cent smoke-free environments; and no major breakthroughs in implementation of the Prohibition of Smoking and Protection of Non-Smokers Health Ordinance 2002 are in the pipeline ahead of the fast approaching World No-Tobacco Day on May 31.

To read the complete news, click here

*****************************************

To download or read Hindi and English language news bulletin/ articles on tobacco control, click here or go to:
http://TambakooKills.blogspot.com

To receive email updates on tobacco control in Hindi and English languages, send an email to:
TambakooKills-subscribe@yahoogroups.co.uk

----------------------------

Jointly brought to you by the Tambakoo-Kills youth team supported by:

Indian Society Against Smoking (ISAS), Abhinav Bharat Foundation (ABF), Asha Parivar, Citizen News Service (CNS) and Tobacco Cessation Clinic of CSM Medical University

Email: Tambakoo.Kills@gmail.com
-----------------------------





Shahrukh Khan smokes at IPL Cricket matches

Shahrukh Khan smokes at IPL Cricket matches
To read this posting in Hindi language, click here

India's noted film-star and bollywood heartthrob, 'the King Khan' - Shahrukh Khan, again smoked cigarette after cigarette in full public view at the Indian Premier League (IPL) cricket matches last week. To see the photographs, click here and to read the news, click here


Dr Shekhar Salkar from National Organization for Tobacco Eradication (NOTE) who has been contributing significantly in strengthening tobacco control in India, was one of the few to raise concerns on the blatant disregard by Shahrukh of the repeated pleas from not only the health advocates, but also of the India's Health and Family Welfare minister Dr Anbumani Ramadoss, which is also in-sync with the provisions of The Cigarette and Other Tobacco Products Act (2003).


Shahrukh Khan and other film-stars have defended smoking-on-screen for 'creativity'.

Ajay Devgan, another leading film-star had said last week (to read click here):

"There should not be a ban on smoking especially in a democracy, where everyone has a right to his opinion. If someone has to make a film on Churchill, how can it be done since he used to smoke cigars regularly? If smoking is banned in films, would you put lollypop in Churchill's mouth instead?"

Dr Ramadoss gave a befitting reply on 11 May 2008 (to read click here)
"Creativity as an art should be used for improving lives instead of taking them"

RECAP
---------
In 2006, while receiving the Luther Terry Award - the world's noted award in tobacco control - Dr Ramadoss had said (to read click here):

In an earlier study done by World Health Organization and Indian Ministry of Health and Family Welfare in 2003 it was revealed that 76% of Indian movies had tobacco use shown in them. In 1991, where 22% of top box office movie hits had lead characters using tobacco on-screen, in 2002, this escalated to 53% tobacco use depiction by lead characters in Indian movies. This study also demonstrated that 52.2% of children in India who had their first smoke were influenced by tobacco use depicted in movies.

A repeat follow-up study conducted by WHO and Ministry of Health and Family Welfare in India on top box office movie hits during 2004-2005 demonstrated that tobacco use depiction in movies has become more aggressive as compared to previous years. During 2004-2005, 89% of all movies analyzed contained tobacco use on screen and 75.5% movies depicted leading stars using tobacco on screen. Moreover 41% of movies screened had clear and distinct tobacco brand placement.

The Cigarette and Other Tobacco Products Act 2003 came into effect since May 31, 2003. Explaining the amendments notified on May 31, 2005, Dr Ramadoss had said that movies showing tobacco use will be given 'A' certificate on the condition that the characters using tobacco on screen agree to do a disclosure stating tobacco hazards clearly either before, middle or before the end of that movie.

Health warnings in the same language as that of the movie would start scrolling up 1 minute before the use of tobacco is depicted in movies and will end not before another minute after the depiction of tobacco use stops in that movie.

"One of the easiest ways to significantly bring down number of children and youth who get initiated to tobacco use in India, without any budgetary allocation for this public health exercise, is to remove depiction of tobacco use in films and TV"


On 27 January 2008 Dr Ramadoss had said (to read click here):

"The movies are most responsible (for encouraging smoking). When I said movies should not have smoking scenes we have statistics which show that 52 per cent of children have their first puff of a cigarette because of movie celebrities,"

"..I have already made appeals to Shah Rukh Khan...I would like to make an appeal to him and Amitabh Bachchan and all other personalities," Ramadoss said in an interview to a private news channel. He was also critical of Khan for smoking at a cricket match.

In March 2008, Shatrughan Sinha, another legendary film-star and politician had said (to read click here)

"There is an urgent need to spread the awareness about the deadly effects of tobacco products in the nation, particularly in rural areas where most people still remain ignorant to the ill effects of tobacco"


On 11 May 2008 an op-ed article was published (to read click here) written by Dr Ramadoss.
EXCERPTS:

Tamil actor Rajnikant's two latest movies were smoke-free and both were the biggest hits in the history of the Indian film industry. I wish some of the celebrities could come forward to tell the people that a can of Pepsi/Coco-cola contains 5-7 spoonfuls of sugar and a packet of chips contains 500 calories, and also its adverse impact on the health of its users.

We do not overlook the impact Amitabh Bachchan has had on our Pulse Polio campaign as a brand ambassador, or the contribution of our celebrities in promoting several campaigns under the National Rural Health Mission. It would be a service to humanity if this impact were replicated in removing social evils.

Experts also say smoking scenes in movies are more effective than direct forms of tobacco advertisements. Surveys have shown that 52 per cent of youngsters start smoking after being influenced by movies.

It is, therefore, not difficult to imagine the kind of impact smoking in films has on our youth, particularly in the context of more brand visibility of cigarette companies in films.

Still, surrogate advertisements have increased with the latest platform being the Indian Premier League cricket matches, which have a massive viewership. The Indian Cinematography Act, 1952 prohibits glamorising smoking in movies but the law is violated and there is not a word of protest from anywhere. An efficient Censor Board would not be keeping quiet on the glamorising of alcohol and tobacco and the vulgar depiction of obscenity in movies.